How To - Optimise my WebPlus site for search engines

Serif Software > WebPlus
Applies to: All versions of WebPlus

To ensure that your site appears when people use search engines to search for words related to your site, you need to ensure that your site is created in a way that means searches will find it properly. This area of website design is called Search Engine Optimisation or SEO for short.

Keywords
You can define the search words that relate to your whole site. Some search engines will look at these words when trying to find search results, although others will simply use the text on the site pages that is visible to any site visitor.
  1. From the Edit menu, choose Site Properties
  2. Select Search Engine > Search Terms
  3. In the Key Words box, type a comma separated list of words that relate to your site as a whole
  4. In the Description box you can also enter a short description of your site that will be displayed when a search engine finds your site
  5. Click OK
If required, you can also set search terms that relate to specific pages:
  1. When viewing a page, from the Edit menu choose Page Properties
    or
    Right-click a page in the Site tab and choose Page Properties
  2. Select Search Engine > Search Terms
  3. By default the "Include global keywords from the Site Properties" option is checked. This means that the page will get all the site's keywords as well.
  4. To add extra keywords that relate specifically to the content on this page, enter them in the Key Words box.
  5. In the Description box you can also enter a short description of this specific page that will be displayed when a search engine finds this page
  6. Click OK

Indexing
Search engines create a list of pages that could be returned in search results, called an "index". This can be accessed quickly to return search results without having to access the resulting websites during the search itself. To ensure that search engines add your site and its pages to their index correctly, WebPlus provides a few different methods.

To change site-wide indexing options, from the Edit menu choose Site Properties. Select Search Engine > Indexing.

To change page-specific indexing options:
  1. When viewing a page, from the Edit menu choose Page Properties
    or
    Right-click a page in the Site tab and choose Page Properties
  2. Select Search Engine > Indexing.
There are three indexing methods available, all of which are enabled for new sites by default.

Meta Tags - This option writes tags into the header of each page that can tell a search engine whether to index this page or not. 

Robots File - This option uploads a text file (robots.txt) to your website which search engines can read to find out which pages to index.

Sitemap - This option uploads an XML file (sitemap.xml) to your website which search engines can read to find out which pages to index.


Excluding Pages
To prevent all pages on the site being indexed, uncheck the "Index pages on this site" option in Site Properties.

To prevent all pages linked to from the site/page from being indexed, uncheck "Follow links from pages" in Site Properties or Page Properties.

To prevent one specific page from being indexed, uncheck "Index this page" in Page Properties.


Heading Tags
You can indicate to a search engine that certain headings on a page are important so that they help generate better search results. There are six levels of heading tag, from <H1> down to <H6>. Apply <H1> to the most important heading(s) on each page, <H2> to headings of slightly less importance, and so forth as required.

There are two different ways to apply Heading Tags:

Text Styles - You can assign a Heading tag to a Text Style. When that style is applied to some text, the text will automatically gain that Heading tag.
  1. In the Text Styles tab, right-click a style and choose Modify
    or
    From the Text menu, choose Text Style Palette. Select the desired style. Press the Modify button
  2. Select Paragraph > HTML
  3. Click on the required Heading tag level
  4. Click OK
  5. You can now apply this style to any selected text by clicking it in the Text Styles tab
Local Formatting - You can also edit the paragraph formatting of a specific piece of text rather than using a specific Text Style.
  1. Select some text
  2. From the Text menu, choose Paragraph
    or
    Right-click, choose Text Format > Paragraph
  3. Select Paragraph > HTML
  4. Click on the required Heading tag level
  5. Click OK

Note: WebPlus options are based on WebPlus X6. May differ for other product versions.

For more information, please see the links below: